New flows in global TV /

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Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area. This book assists in the filling of this gap by studying what, in fact, occur...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moran, Albert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bristol ; Chicago : Intellect, 2009.
Temas:
Television and the arts.
Television broadcasting > Marketing.
Television programs > Marketing.
Télévision et arts.
TECHNOLOGY & ENGINEERING > Television & Video.
PERFORMING ARTS / Television / General
Television and the arts
Television broadcasting > Marketing
Television programs > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area. This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry.
Descripción Física:1 online resource (183 pages) : illustrations, maps
Bibliografía:Includes bibliographical references (pages 161-174) and index.
ISBN:9781841503318
1841503312

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