Campaign advertising and American democracy /

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This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Franz, Michael M., 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2007, ©2008.
Temas:
Political campaigns > United States.
Advertising, Political > United States.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Political Parties.
Advertising, Political
Political campaigns
Politische Werbung
Wahlkampf
Präsidentenwahl
Politieke communicatie.
Verkiezingscampagnes.
Reclame.
Kiesgedrag.
Politische Kampagne.
Wahlkampf.
Politische Werbung.
United States
USA
Verenigde Staten.
USA.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of figures and tables
  • Preface
  • 1. Campaign advertising : the whipping boy of American politics
  • 2. Campaign ads as information supplements : a spillover theory of advertising effects
  • 3. Measuring exposure to campaign ads
  • 4. Tracking the volume and content of political advertising
  • 5. What, when, and where : making sense of campaign advertising
  • 6. What did they know and when did they know it?
  • 7. Campaign advertising and voter attitudes toward the political process
  • 8. Campaign advertising and citizen participation
  • 9. Advertising tone and political engagement
  • 10. Campaign advertising and American democracy
  • Appendix A : Assessing the validity of the CMAG tracking data
  • Appendix B : Assessing the reliability of the CMAG storyboard coding
  • Appendix C : Data set and variables
  • Appendix D : Wisconsin advertising project coding sheet for 2000 ads
  • Appendix E : Wisconsin advertising project coding sheet for 2004 ads
  • Notes
  • References
  • Index.

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