Cargando…
Campaign advertising and American democracy /
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2007, ©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | JSTOR_ocn612391265 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100507s2007 paua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d IDEBK |d OCLCQ |d YDXCP |d OCLCQ |d OCLCF |d OCLCO |d JSTOR |d OCLCQ |d OTZ |d YDX |d OCLCO |d IOG |d EZ9 |d TXC |d LVT |d OCLCQ |d MM9 |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1004923005 | ||
| 020 | |a 9781592134571 |q (electronic bk.) | ||
| 020 | |a 1592134572 |q (electronic bk.) | ||
| 020 | |z 9781592134557 | ||
| 020 | |z 1592134556 | ||
| 020 | |z 9781592134564 | ||
| 020 | |z 1592134564 | ||
| 029 | 1 | |a NZ1 |b 14254360 | |
| 029 | 1 | |a GBVCP |b 1003629369 | |
| 029 | 1 | |a AU@ |b 000056808361 | |
| 035 | |a (OCoLC)612391265 |z (OCoLC)1004923005 | ||
| 037 | |a 22573/ctt143h6vk |b JSTOR | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a JK2281 |b .C27 2008eb | |
| 072 | 7 | |a POL |x 016000 |2 bisacsh | |
| 072 | 7 | |a POL015000 |2 bisacsh | |
| 072 | 7 | |a POL008000 |2 bisacsh | |
| 072 | 7 | |a POL000000 |2 bisacsh | |
| 082 | 0 | 4 | |a 324.7/30973 |2 22 |
| 084 | |a 89.56 |2 bcl | ||
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Campaign advertising and American democracy / |c Michael M. Franz [and others]. |
| 260 | |a Philadelphia : |b Temple University Press, |c 2007, ©2008. | ||
| 300 | |a 1 online resource (xiv, 197 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references (pages 187-193) and index. | ||
| 505 | 0 | 0 | |t List of figures and tables -- |t Preface -- |g 1. |t Campaign advertising : the whipping boy of American politics -- |g 2. |t Campaign ads as information supplements : a spillover theory of advertising effects -- |g 3. |t Measuring exposure to campaign ads -- |g 4. |t Tracking the volume and content of political advertising -- |g 5. |t What, when, and where : making sense of campaign advertising -- |g 6. |t What did they know and when did they know it? -- |g 7. |t Campaign advertising and voter attitudes toward the political process -- |g 8. |t Campaign advertising and citizen participation -- |g 9. |t Advertising tone and political engagement -- |g 10. |t Campaign advertising and American democracy -- |t Appendix A : Assessing the validity of the CMAG tracking data -- |t Appendix B : Assessing the reliability of the CMAG storyboard coding -- |t Appendix C : Data set and variables -- |t Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- |t Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- |t Notes -- |t References -- |t Index. |
| 520 | |a This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Political Parties. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 7 | |a Politische Werbung |2 gnd | |
| 650 | 7 | |a Wahlkampf |2 gnd | |
| 650 | 7 | |a Präsidentenwahl |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Politieke communicatie. |2 gtt |
| 650 | 1 | 7 | |a Verkiezingscampagnes. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Kiesgedrag. |2 gtt |
| 651 | 7 | |a Verenigde Staten. |2 gtt | |
| 650 | 7 | |a Politische Kampagne. |2 idszbz | |
| 650 | 7 | |a Wahlkampf. |2 idszbz | |
| 650 | 7 | |a Politische Werbung. |2 idszbz | |
| 651 | 7 | |a USA. |2 idszbz | |
| 700 | 1 | |a Franz, Michael M., |d 1976- | |
| 776 | 0 | 8 | |i Print version: |t Campaign advertising and American democracy. |d Philadelphia : Temple University Press, 2007, ©2008 |z 9781592134557 |w (DLC) 2007022655 |w (OCoLC)144547605 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt14btc00 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 314777 | ||
| 938 | |a YBP Library Services |b YANK |n 3206111 | ||
| 994 | |a 92 |b IZTAP | ||