Campaign advertising and American democracy /

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This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Franz, Michael M., 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2007, ©2008.
Temas:
Political campaigns > United States.
Advertising, Political > United States.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Political Parties.
Advertising, Political
Political campaigns
Politische Werbung
Wahlkampf
Präsidentenwahl
Politieke communicatie.
Verkiezingscampagnes.
Reclame.
Kiesgedrag.
Politische Kampagne.
Wahlkampf.
Politische Werbung.
United States
USA
Verenigde Staten.
USA.
Acceso en línea:Texto completo
Descripción
Sumario:This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
Descripción Física:1 online resource (xiv, 197 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 187-193) and index.
ISBN:9781592134571
1592134572

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