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Marketing Maximilian : the visual ideology of a Holy Roman Emperor /
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton :
Princeton University Press,
©2008.
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Silver, Larry, |d 1947- | |
| 245 | 1 | 0 | |a Marketing Maximilian : |b the visual ideology of a Holy Roman Emperor / |c Larry Silver. |
| 260 | |a Princeton : |b Princeton University Press, |c ©2008. | ||
| 300 | |a 1 online resource (xii, 303 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 289-299) and index. | ||
| 505 | 0 | |a Introduction : Maximilian's artworlds -- Family ties : genealogy as ideology for Emperor Maximilian I -- Translation of empire -- Caesar Divus : leader of Christendom -- Shining armor : Emperor Maximilian, chivalry, and war -- Magnificence and dignity : princely pastimes -- Conclusions : dynasty and/or nation? | |
| 520 | |a "Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory- undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument."--Publisher's description | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 588 | 0 | |a Print version record. | |
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| 600 | 0 | 0 | |a Maximilian |b I, |c Holy Roman Emperor, |d 1459-1519 |x Art patronage. |
| 600 | 0 | 6 | |a Maximilien |b Ier, |c empereur germanique, |d 1459-1519. |
| 600 | 0 | 7 | |a Maximilian |b I, |c Holy Roman Emperor, |d 1459-1519 |2 fast |
| 650 | 0 | |a Art |x Political aspects |z Holy Roman Empire. | |
| 651 | 0 | |a Holy Roman Empire |x Intellectual life. | |
| 651 | 0 | |a Holy Roman Empire |x History |y Maximilian I, 1493-1519. | |
| 650 | 6 | |a Art |x Aspect politique |z Saint Empire romain germanique. | |
| 651 | 6 | |a Saint Empire romain germanique |x Vie intellectuelle. | |
| 651 | 6 | |a Saint Empire romain germanique |x Histoire |y 1493-1519 (Maximilien Ier) | |
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| 650 | 7 | |a Art |x Political aspects |2 fast | |
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| 648 | 7 | |a 1493-1519 |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Silver, Larry, 1947- |t Marketing Maximilian. |d Princeton : Princeton University Press, ©2008 |w (DLC) 2007028777 |w (OCoLC)155756648 |
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