Electing the president, 2004 : the insiders' view /

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In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jamieson, Kathleen Hall
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, ©2006.
Colección:EBL-Schweitzer
Temas:
2004
Presidents > United States > Election > 2004.
Political campaigns > United States > Case studies.
Présidents > États-Unis > Élection > 2004.
Campagnes électorales > États-Unis > Études de cas.
POLITICAL SCIENCE > Political Process > Elections.
Political campaigns
Presidents > Election
Verkiezingscampagnes.
Presidentskandidaten.
United States
Verenigde Staten.
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Campaign organization and strategy
  • Advertising
  • Polling: decisive moments and audiences
  • Debate strategy and effects
  • The press/campaign relationship
  • Republican spenders
  • Democratic spenders.

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