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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ward, Douglas B., 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2010.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed.
Descripción Física:1 online resource (viii, 228 pages) : illustrations, maps
Bibliografía:Includes bibliographical references and index.
ISBN:9781439900178
1439900175
9786612437304
6612437308