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Bacardi : the hidden war /
'Bacardi' looks behind the image and offers a critical investigation of the commercial and political activities of the Bacardi empire. The text serves as case study of how multinationals act for political as well as economic interests.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Español |
| Publicado: |
London ; Sterling, Va. :
Pluto Press,
2002.
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| Edición: | 1st English language ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Bacardi' looks behind the image and offers a critical investigation of the commercial and political activities of the Bacardi empire. The text serves as case study of how multinationals act for political as well as economic interests. The Bacardí rum company is one of the most successful and recognisable brands in the world. It spends millions on marketing itself as the spirit of youth and vitality. But behind its image as a party drink lies a very different story. In this book, investigative journalist Hernando Calvo Ospina brings to light the commercial and political activities of the Bacardí empire to reveal its role in fostering the 40-year long confrontation between the United States and the revolutionary government of Cuba. Through meticulous research, Ospina reveals how directors and shareholders of the family-owned firm have aggressively worked to undermine the Castro government. He explores how they have been implicated in supporting paramilitary organisations that have carried out terrorist attacks, and reveals their links to the extreme right-wing Cuban-American Foundation that supported Ronald Reagan's Contra war in Nicaragua. Bacardí: The Hidden War explains the company's hand in promoting 'special interest' legislation against its competitor, Havana Club Rum, which is manufactured in Cuba and promoted by the European company Pernod-Ricard. Ospina reveals the implications of Bacardí's involvement in this growing dispute that threatens to create a trade war between America and Europe. Exploring the Bacardí empire's links to the CIA, as well as its inside links with the Bush administration, this fascinating account shows how multinational companies act for political as well as economic interests. |
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| Descripción Física: | 1 online resource (xvi, 127 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781783718948 1783718943 9781783718955 1783718951 |