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|a OCLCE
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|a 10.9783/9780812204025
|2 doi
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|a 22573/ctt35f153
|b JSTOR
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|a dlr
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|a P96.G44
|b S54 2002
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|a SOC026000
|2 bisacsh
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|a 305.3
|2 21
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|a UAMI
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|a Shields, Vickie Rutledge.
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|a Measuring up :
|b how advertising affects self-image /
|c Vickie Rutledge Shields with Dawn Heinecken.
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|a Philadelphia :
|b University of Pennsylvania Press,
|c ©2002.
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|a 1 online resource (xvi, 206 pages) :
|b illustrations
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
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|b PDF
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|a Includes bibliographical references (pages 187-195) and index.
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|g 1.
|t Theory and method --
|g 2.
|t Stereotypes and body parts : advertising content --
|g 3.
|t What do ads teach us about gender --
|g 4.
|t Signs of the times : a semiotics of gender ads --
|g 5.
|t Weighing in and measuring up --
|g 6.
|t Elizabeth's story --
|g 7.
|t Differences within gender : manufacturing distance --
|g 8.
|t Interventions and changes --
|g 9.
|t Final thoughts.
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
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538 |
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
|
583 |
1 |
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|a digitized
|c 2010
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
|5 MiAaHDL
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|a Print version record.
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|a Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
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|a In English.
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|a JSTOR
|b Books at JSTOR All Purchased
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|a JSTOR
|b Books at JSTOR Evidence Based Acquisitions
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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|a Gender identity in mass media.
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650 |
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|a Advertising.
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650 |
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|a Semiotics.
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|a Publicity.
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650 |
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2 |
|a Advertising
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|a Identité de genre dans les médias.
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|a Publicité.
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|a Sémiotique.
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|a advertising.
|2 aat
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|a SOCIAL SCIENCE
|x Sociology
|x General.
|2 bisacsh
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|a Publicity.
|2 fast
|0 (OCoLC)fst01083449
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|a Advertising.
|2 fast
|0 (OCoLC)fst00797511
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|a Gender identity in mass media.
|2 fast
|0 (OCoLC)fst00939608
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|
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|a Semiotics.
|2 fast
|0 (OCoLC)fst01112351
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700 |
1 |
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|a Heinecken, Dawn.
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776 |
0 |
8 |
|i Print version:
|a Shields, Vickie Rutledge.
|t Measuring up.
|d Philadelphia : University of Pennsylvania Press, ©2002
|w (DLC) 2001041462
|w (OCoLC)47183645
|
856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.2307/j.ctt3fhqp5
|z Texto completo
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938 |
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|a De Gruyter
|b DEGR
|n 9780812204025
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