New age capitalism : making money east of Eden /

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The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness-cereal boxes claim that their contents can reduce the risk of heart disease, bars of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lau, Kimberly J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : University of Pennsylvania Press, ©2000.
Temas:
New Age consumers > United States.
Capitalism > Social aspects > United States.
Consumption (Economics) > Social aspects > United States.
Marketing > United States.
Consommateurs du Nouvel Âge > États-Unis.
Marketing > États-Unis.
Capitalism > Social aspects
Consumption (Economics) > Social aspects
Marketing
New Age consumers
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; 1. Ideology Incorporated: From Bodily Practice to Body Product; 2. Aromatherapy; 3. Macrobiotic Eating; 4. Yoga and T'ai Chi; 5. Risks of Modernity: Consumption as Political Action; Notes; Bibliography; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y

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