Preference pollution : how markets create the desires we dislike /

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Explores the failure of markets to shape desirable preferences.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: George, David (David L.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ann Arbor : University of Michigan Press, 2004, ©2001.
Colección:Economics, cognition, and society.
Temas:
Consumers' preferences.
Consumer behavior.
Marketing.
Marketing
Consommateurs > Préférences.
Consommateurs > Comportement.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > General.
Consumer behavior
Consumers' preferences
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. Introduction
  • Chapter 2. Freedom to choose
  • Chapter 3. Market failure in the shaping of tastes
  • Chapter 4. Fortifications, extensions, clarifications
  • Chapter 5. Market failure or human imperfection?
  • Chapter 6. The critic's retreat
  • Chapter 7. Sexual choices: the first order's rise and the second order's fall
  • Chapter 8. Risk taking: the rise of the gambler
  • Chapter 9. The surge of consumer credit
  • Chapter 10. Conclusion.

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