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Politicking online : the transformation of election campaign communications /
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengt...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Brunswick, NJ :
Rutgers University Press,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern pol. |
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| Descripción Física: | 1 online resource (viii, 302 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780813548654 0813548659 0813544882 9780813544885 |