Tabla de Contenidos:
  • Foreword / George P. Shultz
  • Campaign strategy
  • The New South rises : competition for the Republican presidential nomination in 1968
  • Down to political defeat : Reagan's inability to break Ford's coalition in the 1976 primaries
  • Reshaping the domestic and international landscape, part 1 : the long road to the 1980 presidential election
  • Reshaping the domestic and international landscape, part 2 : the 1980 presidential election
  • Fighting the nomenklatura's privileges : the rhetorical campaign of 1986-88
  • Yeltsin's winning campaigns : down with privileges and out of the USSR, 1989-91
  • Conclusions
  • Notes
  • Bibliography
  • Index.