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Everything but the coffee : learning about America from Starbucks /

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Bryant
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, ©2009.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introducing the Starbucks moment
  • Real coffee
  • Predictability the individual way
  • It looks like a third place
  • Self-gifting and retail therapy
  • Hear music for everyday explorers
  • Not-so-green cups
  • Sleeping soundly in the age of globalization.