Everything but the coffee : learning about America from Starbucks /

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Bryant
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, ©2009.
Temas:
Starbucks Coffee Company.
Coffee > United States.
Coffeehouses > United States.
Cafés > États-Unis.
COOKING > Beverages > Coffee & Tea.
SOCIAL SCIENCE > Sociology > General.
Coffee.
Coffeehouses.
United States.
Acceso en línea:Texto completo
Descripción
Sumario:Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coff.
Descripción Física:1 online resource (xi, 304 pages)
Bibliografía:Includes bibliographical references (pages 279-287) and index.
ISBN:9780520945173
0520945174

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