Leisure spending-behavior /

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Ann...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisk, George, 1922-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, University of Pennsylvania Press [1963]
Temas:
Marketing.
Recreation > Economic aspects.
Consumption (Economics)
Loisirs > Aspect économique.
marketing.
BUSINESS & ECONOMICS > Consumer Behavior.
Marketing
Recreation > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Preface
  • Contents
  • List of Tables
  • CHAPTER 1. Concepts and Measures To Be Used in the Study of Leisure Spending-Behavior
  • CHAPTER 2. Aggregate Leisure Expenditures: Past and Projected to 1965 and 1970
  • CHAPTER 3. Consumers' Financial Position
  • CHAPTER 4. Market Segmentation by Social and Demographic Characteristics
  • CHAPTER 5. Applications of Consumer Expenditures Studies to Market Planning
  • Index

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