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The AMA handbook of public relations /
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dilenschneider, Robert L. | |
| 245 | 1 | 4 | |a The AMA handbook of public relations / |c Robert L. Dilenschneider ; foreword by Maria Bartiromo. |
| 246 | 3 | 0 | |a Handbook of public relations |
| 246 | 3 | 0 | |a American Management Association handbook of public relations |
| 260 | |a New York : |b AMACOM, |c ©2010. | ||
| 300 | |a 1 online resource (xiii, 239 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research. | |
| 520 | |a "Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Public relations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Public relations |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Relations publiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Relations publiques |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 710 | 2 | |a American Management Association. | |
| 776 | 0 | 8 | |i Print version: |a Dilenschneider, Robert L. |t AMA handbook of public relations. |d New York : AMACOM, ©2010 |z 9780814415252 |w (DLC) 2009037755 |w (OCoLC)351302042 |
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