Polling and public opinion : a Canadian perspective /

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"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Butler, Peter Marshall, 1943- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto, Ont. ; Buffalo, N.Y. : University of Toronto Press, ©2007.
Temas:
Public opinion polls > Textbooks.
Public opinion > Canada.
Public opinion polls.
Public opinion > Canada > Textbooks.
Public Opinion
Opinion publique > Canada > Manuels d'enseignement supérieur.
Sondages d'opinion > Manuels d'enseignement supérieur.
Opinion publique > Canada.
Sondages d'opinion.
public opinion polls.
SOCIAL SCIENCE > Sociology > General.
SOCIAL SCIENCE > General.
Public opinion.
Canada.
Textbooks.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: 1. Polling and understanding public opinion
  • 2. Methods of collecting opinions
  • 3. Public opinion and the mass media
  • 4. Public opinion polls and social policy.

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