Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers /

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Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Lawrence L., 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2010.
Temas:
Chocolate industry > China > History.
Chocolate candy > China.
Chocolat > Industrie > Chine > Histoire.
Chocolats > Chine.
BUSINESS & ECONOMICS > Industries > Service.
BUSINESS & ECONOMICS > General.
Chocolate candy
Chocolate industry
China
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : one country, three centuries
  • China and chocolate : East meets West
  • Ferrero Rocher : accidental hero
  • Cadbury : one billion consumers
  • Hershey : back to basics
  • Nestlé : China's chocolate war sideshow
  • Mars : a well-regulated militia
  • Going the distance : China's 10K chocolate race.

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