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Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers /
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Allen, Lawrence L., |d 1960- | |
| 245 | 1 | 0 | |a Chocolate fortunes : |b the battle for the hearts, minds, and wallets of China's consumers / |c Lawrence L. Allen ; foreword by Ángel Cabrera. |
| 260 | |a New York : |b American Management Association, |c ©2010. | ||
| 300 | |a 1 online resource (xi, 244 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China? | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Chocolate industry |z China |x History. | |
| 650 | 0 | |a Chocolate candy |z China. | |
| 650 | 6 | |a Chocolat |x Industrie |z Chine |x Histoire. | |
| 650 | 6 | |a Chocolats |z Chine. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Service. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Chocolate candy |2 fast | |
| 650 | 7 | |a Chocolate industry |2 fast | |
| 651 | 7 | |a China |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Allen, Lawrence L., 1960- |t Chocolate fortunes. |d New York : American Management Association, ©2010 |z 9780814414323 |z 081441432X |w (DLC) 2009015464 |w (OCoLC)319868118 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt1d2qzsg |z Texto completo |
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