Shakespeare, Einstein, and the bottom line : the marketing of higher education /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kirp, David L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : Harvard University Press, 2003.
Temas:
Universities and colleges > United States > Marketing.
Education, Higher > Public relations > United States.
Universities and colleges.
Universities
Enseignement supérieur > Relations publiques > États-Unis.
Universités.
EDUCATION > Higher.
Universities and colleges
Universities and colleges > Marketing
Öffentlichkeitsarbeit
Hochschule
Forschungstransfer
Marketing.
Universiteiten.
Enseignement universitaire.
Relations publiques.
Université
Colleges and universities > United States > Marketing.
Higher education > Public relations > United States.
United States
USA
États-Unis.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : the new U
  • This little student went to market
  • Nietzsche's niche : the University of Chicago
  • Benjamin Rush's "brat" : Dickinson College
  • Star wars : New York University
  • The dead hand of precedent : New York Law School
  • Kafka was an optimist : the University of Southern California and the University of Michigan
  • Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia
  • Rebel alliance : classics departments in the Associated Colleges of the South
  • The market in ideas : Columbia University and the Massachusetts Institute of Technology
  • The British are coming, and going : Open University
  • A good deal of collaboration : the University of California, Berkeley
  • The information technology gold rush : IT certification courses in Silicon Valley
  • They're all business : DeVry University
  • Conclusion : the corporation of learning.

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