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|a LB2342.8
|b .K57 2003eb
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|a UAMI
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|a Kirp, David L.
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|a Shakespeare, Einstein, and the bottom line :
|b the marketing of higher education /
|c David L. Kirp.
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|a Cambridge, Mass. :
|b Harvard University Press,
|c 2003.
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| 300 |
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|a 1 online resource (vi, 328 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 265-314) and index.
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|a Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.
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|a Print version record.
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| 590 |
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|a JSTOR
|b Books at JSTOR All Purchased
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| 590 |
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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| 650 |
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0 |
|a Universities and colleges
|z United States
|x Marketing.
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| 650 |
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0 |
|a Education, Higher
|x Public relations
|z United States.
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| 650 |
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0 |
|a Universities and colleges.
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| 650 |
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2 |
|a Universities
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| 651 |
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2 |
|a United States
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| 650 |
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6 |
|a Enseignement supérieur
|x Relations publiques
|z États-Unis.
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| 650 |
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6 |
|a Universités.
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| 650 |
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7 |
|a EDUCATION
|x Higher.
|2 bisacsh
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| 650 |
|
7 |
|a Universities and colleges
|2 fast
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| 650 |
|
7 |
|a Universities and colleges
|x Marketing
|2 fast
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| 651 |
|
7 |
|a United States
|2 fast
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| 650 |
|
7 |
|a Öffentlichkeitsarbeit
|2 gnd
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| 650 |
|
7 |
|a Hochschule
|2 gnd
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| 650 |
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7 |
|a Forschungstransfer
|2 gnd
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| 651 |
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7 |
|a USA
|2 gnd
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| 650 |
1 |
7 |
|a Marketing.
|2 gtt
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| 650 |
1 |
7 |
|a Universiteiten.
|2 gtt
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| 650 |
1 |
7 |
|a Enseignement universitaire.
|2 rasuqam
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| 650 |
1 |
7 |
|a Marketing.
|2 rasuqam
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| 650 |
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7 |
|a Relations publiques.
|2 rasuqam
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| 650 |
1 |
7 |
|a Université
|2 rasuqam
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| 651 |
|
7 |
|a États-Unis.
|2 rasuqam
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| 650 |
|
7 |
|a Colleges and universities
|z United States
|x Marketing.
|2 sears
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| 650 |
|
7 |
|a Higher education
|x Public relations
|z United States.
|2 sears
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| 776 |
0 |
8 |
|i Print version:
|a Kirp, David L.
|t Shakespeare, Einstein, and the bottom line.
|d Cambridge, Mass. : Harvard University Press, 2003
|z 0674011465
|z 9780674011465
|w (DLC) 2003049914
|w (OCoLC)52121484
|
| 856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.2307/j.ctv1bzfpww
|z Texto completo
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| 938 |
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