Market rebels : how activists make or break radical innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rao, Hayagreeva, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, ©2009.
Temas:
Social movements.
Social action.
Social change.
Capitalism > Social aspects.
Mouvements sociaux.
Action sociale.
social movements.
SOCIAL SCIENCE > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Capitalism > Social aspects
Social action
Social change
Social movements
Acceso en línea:Texto completo
Tabla de Contenidos:
  • From the invisible hand to joined hands
  • "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
  • Evange-ale-ists and the renaissance of microbrewing
  • The French revolution : collective action and the nouvelle cuisine innovation
  • Show me the money : shareholder activism and investor rights
  • Chain reaction : the enactment and repeal of anti-chain store laws
  • Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
  • From exit to voice : advice for activists.

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