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Market rebels : how activists make or break radical innovations /
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton :
Princeton University Press,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen |
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| Descripción Física: | 1 online resource (xiii, 205 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 181-195) and index. |
| ISBN: | 9781400829743 1400829747 1282157833 9781282157835 9786612157837 6612157836 |