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Brand new China : advertising, media, and commercial culture /
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Mass. :
Harvard University Press,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wang, Jing, |d 1950- | |
| 245 | 1 | 0 | |a Brand new China : |b advertising, media, and commercial culture / |c Jing Wang. |
| 260 | |a Cambridge, Mass. : |b Harvard University Press, |c 2008. | ||
| 300 | |a 1 online resource (xiii, 411 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 380 | |a Bibliography | ||
| 504 | |a Includes bibliographical references (pages 357-392) and index. | ||
| 505 | 0 | |a Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. | ||
| 546 | |a In English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Advertising |z China. | |
| 650 | 0 | |a Marketing |z China. | |
| 650 | 0 | |a Brand name products |z China. | |
| 650 | 6 | |a Marketing |z Chine. | |
| 650 | 6 | |a Produits de marque |z Chine. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 651 | 7 | |a China. |2 fast |0 (OCoLC)fst01206073 | |
| 650 | 7 | |a Markenartikel |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Werbepsychologie |2 gnd | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Merknamen. |2 gtt |
| 651 | 7 | |a China. |2 gtt | |
| 776 | 0 | 8 | |i Print version: |a Wang, Jing, 1950- |t Brand new China. |d Cambridge, Mass. : Harvard University Press, 2008 |z 9780674026803 |z 0674026802 |w (DLC) 2007027501 |w (OCoLC)153598416 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt13x0h7f |z Texto completo |
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