Garlic capital of the world : Gilroy, garlic, and the making of a festive foodscape /

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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfull...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Adema, Pauline
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jackson : University Press of Mississippi, ©2009.
Temas:
Food habits > California > Gilroy.
Garlic > Social aspects > California > Gilroy.
Folk festivals > California > Gilroy.
SOCIAL SCIENCE > Customs & Traditions.
SOCIAL SCIENCE > Folklore & Mythology.
Folk festivals
Food habits
Manners and customs
Gilroy (Calif.) > Social life and customs.
California > Gilroy
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Making a foodscape : Gilroy and the iconization of garlic
  • The festivalization of garlic : creating and celebrating community in Gilroy
  • From foreign to fad : garlic's twentieth-century transition
  • Garlic galore : festival inversion, subversion, and the enactment of labor relations
  • Place branding and selling place : creating and marketing identity capital
  • "This little piggy went to PigFest-- " : the paradox of PigFest
  • Festive foodscapes : food symbolization and place making.

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