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Garlic capital of the world : Gilroy, garlic, and the making of a festive foodscape /
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfull...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Jackson :
University Press of Mississippi,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Fra. |
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| Descripción Física: | 1 online resource (xiii, 196 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references (pages 173-190) and index. |
| ISBN: | 9781604733334 1604733330 1282485822 9781282485822 9786612485824 6612485825 |