Get out the vote : how to increase voter turnout /

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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Green, Donald P., 1961- (Autor), Gerber, Alan S. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, ©2008.
Edición:Second edition.
Temas:
Political campaigns > United States.
Campaign management > United States.
Voting > United States.
Campagnes électorales > Gestion > États-Unis.
Vote > États-Unis.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Campaign management.
Political campaigns.
Voting.
United States.
Acceso en línea:Texto completo
Descripción
Sumario:"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher
Descripción Física:1 online resource (x, 225 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 201-218) and index.
ISBN:9780815732662
081573266X

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