Wrestling with Starbucks : conscience, capital, cappuccino /

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You can find a Starbucks coffeehouse almost anywhere, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to shopping malls in Qatar. With nearly 200 of them in New York City alone, this coffee retail giant with humble beginnings has become an actor and icon in the global e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fellner, Kim, 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, NJ : Rutgers University Press, ©2008.
Temas:
Starbucks Coffee Company.
Starbucks Coffee Company
Coffee industry > United States.
Coffee > United States > Marketing.
Corporate culture > United States.
Café > Commerce > États-Unis.
Culture organisationnelle > États-Unis.
BUSINESS & ECONOMICS > Infrastructure.
BUSINESS & ECONOMICS > Corporate & Business History.
POLITICAL SCIENCE > Public Policy > Economic Policy.
Coffee industry
Coffee > Marketing
Corporate culture
Koffiehandel.
Internationalisatie.
Sociale verantwoordelijkheid.
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The empire strikes gold
  • Running the 10-K
  • Banking on the bean
  • Go sell it on the mountain
  • Moving up on Eighth Street
  • The cross-dressing of coffee-counter culture
  • When worker met partner
  • At the global crossroads
  • The view from headquarters
  • Capitalism is like fire
  • Goodness as battleground
  • Bread, roses, coffee.

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