The new icons? : the art of television advertising /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rutherford, Paul, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ont.] : University of Toronto Press, ©1994.
Colección:Book collections on Project MUSE.
Temas:
Television advertising.
Publicité télévisée.
BUSINESS & ECONOMICS > Advertising & Promotion.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Television advertising
Fernsehsendung
Werbesendung
Advertenties.
Televisie.
Message publicitaire.
Publicité commerciale.
Television > Advertising
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
  • ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D""
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