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The new icons? : the art of television advertising /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Rutherford, Paul, 1944-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Toronto [Ont.] : University of Toronto Press, ©1994.
Colección:	Book collections on Project MUSE.
Temas:	Television advertising. Publicité télévisée. BUSINESS & ECONOMICS > Advertising & Promotion. LANGUAGE ARTS & DISCIPLINES > Communication Studies. Television advertising Fernsehsendung Werbesendung Advertenties. Televisie. Message publicitaire. Publicité commerciale. Television > Advertising
Acceso en línea:	Texto completo

MARC


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100	1		\|a Rutherford, Paul, \|d 1944-
245	1	4	\|a The new icons? : \|b the art of television advertising / \|c Paul Rutherford.
260			\|a Toronto [Ont.] : \|b University of Toronto Press, \|c ©1994.
300			\|a 1 online resource (x, 270 pages, [8] pages of color plates) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
504			\|a Includes bibliographical references (pages 239-251) and index.
588	0		\|a Print version record.
506			\|3 Use copy \|f Restrictions unspecified \|2 star \|5 MiAaHDL
533			\|a Electronic reproduction. \|b [Place of publication not identified] : \|c HathiTrust Digital Library, \|d 2010. \|5 MiAaHDL
538			\|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. \|u http://purl.oclc.org/DLF/benchrepro0212 \|5 MiAaHDL
583	1		\|a digitized \|c 2010 \|h HathiTrust Digital Library \|l committed to preserve \|2 pda \|5 MiAaHDL
505	0		\|a ""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
505	8		\|a ""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D""
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650		0	\|a Television advertising.
650		6	\|a Publicité télévisée.
650		7	\|a BUSINESS & ECONOMICS \|x Advertising & Promotion. \|2 bisacsh
650		7	\|a LANGUAGE ARTS & DISCIPLINES \|x Communication Studies. \|2 bisacsh
650		7	\|a Television advertising \|2 fast
650		7	\|a Fernsehsendung \|2 gnd
650		7	\|a Werbesendung \|2 gnd
650	1	7	\|a Advertenties. \|2 gtt
650	1	7	\|a Televisie. \|2 gtt
650		7	\|a Message publicitaire. \|2 rasuqam
650		7	\|a Publicité commerciale. \|2 rasuqam
650	1	7	\|a Publicité télévisée. \|2 rasuqam
653	0		\|a Television \|a Advertising
776	0	8	\|i Print version: \|a Rutherford, Paul, 1944- \|t New icons? \|d Toronto ; Buffalo : University of Toronto Press, ©1994 \|z 9780802029287 \|w (DLC) 94180074 \|w (OCoLC)31015130
830		0	\|a Book collections on Project MUSE.
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The new icons? : the art of television advertising /

MARC

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