Sold American : consumption and citizenship, 1890-1945 /

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At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGovern, Charles
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : University of North Carolina Press, ©2006.
Temas:
Consumption (Economics) > Political aspects > United States > History.
Consumer behavior > Political aspects > United States > History.
Consommateurs > Comportement > Aspect politique > États-Unis > Histoire.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
HISTORY > United States > 20th Century.
Consumption (Economics) > Political aspects.
Werbung
Massenkonsum
Politische Identität
Verbraucherverhalten
United States.
USA
Livres électroniques.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Advertisers and consumers, 1890-1930
  • The nationalization of consumers : the political language of American advertising, 1890-1930
  • Making consumption American : advertisers, consumers, and national identity
  • Social science and the pragmatic consumer, 1890-1928
  • The science of purchasing
  • Redefining consumption at consumers' research
  • Consumer professionals in the Depression
  • The American way of life : folklores of capitalism, 1935-1939
  • Fighting for the American way : consumption and Americanism, 1935-1945.

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