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Sold American : consumption and citizenship, 1890-1945 /
At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
University of North Carolina Press,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McGovern, Charles. | |
| 245 | 1 | 0 | |a Sold American : |b consumption and citizenship, 1890-1945 / |c Charles F. McGovern. |
| 260 | |a Chapel Hill : |b University of North Carolina Press, |c ©2006. | ||
| 300 | |a 1 online resource (xv, 536 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 465-521) and index. | ||
| 505 | 0 | |a Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. | |
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Consumption (Economics) |x Political aspects |z United States |x History. | |
| 650 | 0 | |a Consumer behavior |x Political aspects |z United States |x History. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect politique |z États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Macroeconomics. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Economic Conditions. |2 bisacsh | |
| 650 | 7 | |a HISTORY |z United States |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a Consumption (Economics) |x Political aspects. |2 fast |0 (OCoLC)fst00876467 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Massenkonsum |2 gnd | |
| 650 | 7 | |a Politische Identität |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 655 | 6 | |a Livres électroniques. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a McGovern, Charles. |t Sold American. |d Chapel Hill : University of North Carolina Press, ©2006 |z 080783033X |z 0807856762 |w (DLC) 2006010728 |w (OCoLC)65407303 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.5149/9780807876640_mcgovern |z Texto completo |
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