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Tabla de Contenidos:
  • Introduction : calendar art as an object of knowledge
  • Genealogy
  • Vernacularizing capitalism : Sivakasi and its circuits
  • When the gods go to market
  • Naturalizing the popular
  • Economy
  • The sacred icon in the age of the work of art and mechanical reproduction
  • The circulation of images and the embodiment of value
  • Efficacy
  • The efficacious image and the sacralization of modernity
  • Flexing the canon.