Principles of general management : the art and science of getting results across organizational boundaries /

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If you have been looking for the one resource for managing a business of any size, this is it. Based on the extensive business experience of five experts, this authoritative guide provides an in-depth look at what every leader must know about managing across departments, functions, divisions, or com...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Colley, John L., Jr., 1930-2020
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven : Yale University Press, ©2007.
Temas:
Industrial management.
Strategic planning.
Corporate governance.
Gestion d'entreprise.
Planification stratégique.
Gouvernement d'entreprise.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • General management in economic context
  • General management in organizational context
  • The roles and tasks of the general manager
  • The efficacy of strategic management
  • The strategic management process
  • Fundamentals of strategy formation
  • The strategic plan : purpose, direction, and goals
  • The business plan : scale and resources
  • The annual plan : anticipated actions
  • The business model
  • The relationship between cash flow and growth
  • Product, marketing, and pricing strategies
  • Relating productivity and firm growth
  • Residual income, EVA, and corporate capital charges
  • The allocation (redeployment) of capital (cash)
  • Share repurchases
  • Making effective decisions
  • Organizing and aligning
  • Staffing
  • Integrating
  • Executing
  • Controlling and reporting
  • Learning and innovation
  • Public relations and advocacy
  • Reflections on general management.

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