Shoveling smoke : advertising and globalization in contemporary India /

Mostrar otras versiones (1)

An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mazzarella, William, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2003.
Colección:e-Duke books scholarly collection.
Temas:
Advertising > India.
Advertising > Social aspects > India.
Marketing > India.
Consumption (Economics) > India.
Globalization > Economic aspects > India.
Publicité > Aspect social > Inde.
Marketing > Inde.
Mondialisation > Inde.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Social aspects
Consumption (Economics)
Globalization > Economic aspects
Marketing
Werbung
Reclame.
Consumptie.
Internationalisatie.
India
Indien
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Locations : advertising and the New Swadeshi
  • Elaborations : the commodity image
  • Citizens have sex, consumers make love : KamaSutra I
  • The aesthetic politics of aspiration : KamaSutra II
  • Bombay global : mobility and locality I
  • Bombay local : Mobility and locality II
  • Indian fun : constructing :the Indian Consumer" I
  • Close distance : constructing : "the Indian consumer" II.

Ejemplares similares