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Shoveling smoke : advertising and globalization in contemporary India /
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Durham :
Duke University Press,
2003.
|
| Colección: | e-Duke books scholarly collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Mazzarella, William, |d 1969- |e author. | |
| 245 | 1 | 0 | |a Shoveling smoke : |b advertising and globalization in contemporary India / |c William Mazzarella. |
| 260 | |a Durham : |b Duke University Press, |c 2003. | ||
| 300 | |a 1 online resource (xi, 364 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 331-349) and index. | ||
| 505 | 0 | |a Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Advertising |z India. | |
| 650 | 0 | |a Advertising |x Social aspects |z India. | |
| 650 | 0 | |a Marketing |z India. | |
| 650 | 0 | |a Consumption (Economics) |z India. | |
| 650 | 0 | |a Globalization |x Economic aspects |z India. | |
| 650 | 6 | |a Publicité |x Aspect social |z Inde. | |
| 650 | 6 | |a Marketing |z Inde. | |
| 650 | 6 | |a Mondialisation |z Inde. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Globalization |x Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 650 | 7 | |a Werbung |2 gnd | |
| 651 | 7 | |a Indien |2 gnd | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Consumptie. |2 gtt |
| 650 | 1 | 7 | |a Internationalisatie. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Mazzarella, William, 1969- |t Shoveling smoke. |d Durham : Duke University Press, 2003 |z 0822331098 |w (DLC) 2003000435 |w (OCoLC)51454469 |
| 830 | 0 | |a e-Duke books scholarly collection. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv11smx0k |z Texto completo |
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