Shoveling smoke : advertising and globalization in contemporary India /

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An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mazzarella, William, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2003.
Colección:e-Duke books scholarly collection.
Temas:
Advertising > India.
Advertising > Social aspects > India.
Marketing > India.
Consumption (Economics) > India.
Globalization > Economic aspects > India.
Publicité > Aspect social > Inde.
Marketing > Inde.
Mondialisation > Inde.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Social aspects
Consumption (Economics)
Globalization > Economic aspects
Marketing
Werbung
Reclame.
Consumptie.
Internationalisatie.
India
Indien
Acceso en línea:Texto completo
Descripción
Sumario:An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
Descripción Física:1 online resource (xi, 364 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 331-349) and index.
ISBN:9780822385196
0822385198

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