Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation /

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Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey ot...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Helmus, Todd C.
Otros Autores: Paul, Christopher, 1971-, Glenn, Russell W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Monica, CA : RAND Corp., 2007.
Temas:
Military art and science.
War > Protection of civilians.
Military Science
Art et science militaires.
Guerre > Protection des civils.
HISTORY > Military > Strategy.
POLITICAL SCIENCE > International Relations > General.
Psychologische Kriegführung
Kriegführung
Informationsvermittlung
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What makes shaping so difficult?
  • Applying marketing principles to shaping
  • Shaping solutions based on recent operational experiences
  • Summary of conclusions and recommendations.

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