Competition and innovation : in the U.S. fixed-wing military aircraft industry /

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Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Departmen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Birkler, J. L., 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Monica, Calif. : RAND, ©2003.
©2003
Colección:MR (Rand Corporation) ; MR-1656.
Temas:
Airplanes, Military > Technological innovations > United States.
Competition > United States.
Military aeronautics equipment industry > United States.
Aircraft industry > Military aspects > United States.
Avions militaires > Innovations > États-Unis.
Aéronautique militaire > Appareils et matériel > Industrie > États-Unis.
TECHNOLOGY & ENGINEERING > Military Science.
BUSINESS & ECONOMICS > Management.
Military aircraft.
Weapon systems.
Production control.
Aircraft industry > Military aspects
Airplanes, Military > Technological innovations
Competition
Military aeronautics equipment industry
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Overview of military advertising
  • Literature review
  • Additional conceptual issues
  • Data used to develop new methods for this study
  • New econometric specification
  • Estimates for the Army in the 1980s and their implications
  • Advertising effectiveness from 1993 to 1997
  • Conclusions.

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