Living it up : our love affair with luxury /

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The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Twitchell, James B., 1943-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia University Press, ©2002.
Temas:
Affluent consumers > Psychology.
Luxuries > Marketing.
Consommateurs riches > Psychologie.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Affluent consumers > Psychology
Luxuries > Marketing
Psychologie
Verbraucherverhalten
Luxus
Luxusgut
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • 1. Over the Top: Americans in the Lap of Luxury
  • 2. The Social Construction of Luxury: A Taxonomy of Taste
  • 3. Let's Go Shopping: The Streets of Material Dreams
  • 4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast
  • 5. How Luxury Becomes Necessity: The Work of Advertising
  • 6. From Shirts to Tulips: A Musing on Luxury
  • 7. Viva Las Vegas!: A Strip of Luxury
  • 8. Still Learning from Las Vegas: How Luxury Is Turning Religious
  • Conclusion: A (Mild) Defense of Luxury
  • Selected Bibliography
  • Index.

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