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Living it up : our love affair with luxury /
The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Columbia University Press,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Twitchell, James B., |d 1943- | |
| 245 | 1 | 0 | |a Living it up : |b our love affair with luxury / |c James B. Twitchell. |
| 260 | |a New York : |b Columbia University Press, |c ©2002. | ||
| 300 | |a 1 online resource (xv, 309 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 289-297) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Acknowledgments -- |t Introduction -- |t 1. Over the Top: Americans in the Lap of Luxury -- |t 2. The Social Construction of Luxury: A Taxonomy of Taste -- |t 3. Let's Go Shopping: The Streets of Material Dreams -- |t 4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast -- |t 5. How Luxury Becomes Necessity: The Work of Advertising -- |t 6. From Shirts to Tulips: A Musing on Luxury -- |t 7. Viva Las Vegas!: A Strip of Luxury -- |t 8. Still Learning from Las Vegas: How Luxury Is Turning Religious -- |t Conclusion: A (Mild) Defense of Luxury -- |t Selected Bibliography -- |t Index. |
| 520 | |a The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times. | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Affluent consumers |x Psychology. | |
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 6 | |a Consommateurs riches |x Psychologie. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Affluent consumers |x Psychology |2 fast | |
| 650 | 7 | |a Luxuries |x Marketing |2 fast | |
| 650 | 7 | |a Psychologie |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Luxus |2 gnd | |
| 650 | 7 | |a Luxusgut |2 gnd | |
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| 776 | 0 | 8 | |i Print version: |a Twitchell, James B., 1943- |t Living it up. |d New York : Columbia University Press, ©2002 |z 0231124961 |w (DLC) 2001025674 |w (OCoLC)46565137 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.7312/twit12496 |z Texto completo |
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| 994 | |a 92 |b IZTAP | ||