Crowded airwaves : campaign advertising in elections /

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"Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States." "...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Thurber, James A., 1943-, Nelson, Candice J., 1949-, Dulio, David A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, ©2000.
Temas:
Political campaigns > United States.
Advertising, Political > United States.
Campagnes électorales > États-Unis.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Political campaigns
Wahlkampf
Politieke communicatie.
Verkiezingscampagnes.
Propaganda.
United States
USA
Verenigde Staten.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction / David A. Dulio, Candice J. Nelson, James A. Thurber
  • Effectiveness of Negative Political Advertising / Richard R. Lau, Lee Sigelman
  • Eliminate the Negative? Categories of Analysis for Political Advertisements / Kathleen Hall Jamieson, Paul Waldman, Susan Sherr
  • How Negative Campaigning Enhances Knowledge of Senate Elections / Kim Fridkin Kahn, Patrick J. Kenney
  • Agenda Setting and Campaign Advertising in Congressional Elections / Paul S. Herrnson, Kelly D. Patterson
  • "Basic Rule" Voting: Impact of Campaigns on Party- and Approval-Based Voting / Shanto Iyengar, John R. Petrocik
  • How Issue Ads Have Reshaped American Politics / Darrell M. West
  • Summary and Conclusions / David A. Dulio, Candice J. Nelson, James A. Thurber.

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