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Tabla de Contenidos:
  • Introduction: The formation of a field
  • 'Mass' in communication research
  • Codes and cultural analysis
  • Presumption as theory: 'Realism' in television studies
  • Criticism as sociology: Reading the media
  • Why study media form?
  • Meaning, genre and cotext: The problematics of 'public knowledge' in the new audience studies
  • Debating culture: Quality and inequality
  • Television in theory
  • Media studies and the 'knowledge problem'.