Cargando…
Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Tesis Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
[2018], ©2010.
|
| Edición: | 1st, New ed. |
| Colección: | Free online access: JSTOR.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Search Result 1