The online advertising tax as the foundation of public service internet : a CAMRI extended policy report /

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"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fuchs, Christian, 1976-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : University of Westminster Press, 2018.
Colección:CAMRI policy briefs.
Temas:
Internet marketing > Taxation.
Marketing sur Internet > Impôts.
Media studies.
Public administration.
Media, information & communication industries.
Information technology industries.
Laws of Specific jurisdictions.
Ethical & social aspects of IT.
Google
Facebook
Online advertising
Tax avoidance
Media industries
Public service internet
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : Public service Internet platforms and the online advertising tax
  • The rise of online advertising
  • The Google and Facebook online advertising duopoly
  • Google and Facebook's tax avoidance strategies
  • The tax avoidance inquiry in the British House of Commons
  • Example policy measures for countering online corporations' tax avoidance : voluntary, corporate self-regulation, the 'Google tax' (diverted profits tax), and the digital permanent establishment
  • A method for taxing online advertising and digital value
  • Towards a public service Internet : funding, infrastructure and formats
  • Conclusions and discussion.

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