The Online Advertising Tax : a digital policy innovation /

"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Consid...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: University of Westminster Press, 2018.
Colección:CAMRI policy briefs ; 1.
Temas:
Internet marketing > Taxation.
Marketing sur Internet > Impôts.
Media studies.
Ethical issues & debates.
Media, information & communication industries.
Information technology industries.
Laws of Specific jurisdictions.
Ethical & social aspects of IT.
Internet marketing > Taxation
Google
Facebook
Online advertising
Tax
Media industries
Public service internet
Acceso en línea:Texto completo
Tabla de Contenidos:
  • WHAT'S THE ISSUE?
  • RESEARCH EVIDENCE
  • REVIEW OF POLICY OPTIONS
  • POLICY RECOMMENDATIONS
  • NOTES
  • SOURCES AND FURTHER READINGS
  • Back Matter.

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