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The Online Advertising Tax : a digital policy innovation /
"Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Consid...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
University of Westminster Press,
2018.
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| Colección: | CAMRI policy briefs ;
1. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook's services, it explains how digital advertising companies' revenues could be taxed based on the respective country in which targeted users are located. The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms." |
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| Descripción Física: | 1 online resource (33 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781911534860 1911534866 9781911534877 1911534874 9781911534884 1911534882 |
| ISSN: | 2516-5712 ; |