Consumer data research /

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : UCL Press, 2018.
Temas:
Longley, Paul, > editor.
Cheshire, James, > editor.
Singleton, Alexander D., > editor.
Consumers > Research.
Consumer behavior.
Big data.
Consommateurs > Comportement.
Données volumineuses.
Consommateurs > Recherche.
Data analysis: general.
Humanities.
Consumerism.
Sociology.
Economics.
Human geography.
Language Arts & Disciplines > Library & Information Science.
History.
Business & Economics > Consumer Behavior.
Big data
Consumer behavior
Consumers > Research
big data.
consumer data research.
consumer.
consumer behaviour.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : consumer data research : an overview / Paul Longley, James Cheshire and Alex Singleton
  • Part one. Provenance and consumer data infrastructure
  • Consumer registers as spatial data infrastructure and their use in migration and residential mobility research / Guy Lansley and Wen Li
  • The provenance of customer loyalty card data / Alyson Lloyd, James Cheshire and Martin Squires
  • Retail areas and their catchments / Michalis Pavlis and Alex Singleton
  • Given and family names as global spatial data infrastructure / Oliver O'Brien and Paul Longley
  • Part two. Dynamics and consumer data infrastructures
  • Ethnicity and residential segregation / Tian Lan, Jens Kandt and Paul Longley
  • Movements in cities: footfall and its spatio-temporal distribution / Roberto Murcio, Balamurugan Soundararaj and Karlo Lugomer
  • The geography of online retail behaviour / Alexandros Alexiou, Dean Riddlesden and Alex Singleton
  • Smart card data and human mobility / Nilufer Sari Aslam and Tao Cheng
  • Interpreting smart meter data of UK domestic energy consumers / Anastasia Ushakova and Roberto Murcio
  • Part three. New applications and data linkage
  • Geovisualisation of consumer data / Oliver O'Brien and James Cheshire
  • Geotemporal Twitter demographics / Alistair Leak and Guy Lansley
  • Developing indicators for measuring health-related features of neighbourhoods / Konstantinos Dara, Alec Davies, Mark A. Green and Alex Singleton
  • Consumers in their built environment context / Alexandros Alexiou and Alex Singleton
  • Epilogue : Researching consumer data / Paul Longley, James Cheshire and Alex Singleton.

Ejemplares similares