Consumer data research /

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : UCL Press, 2018.
Temas:
Longley, Paul, > editor.
Cheshire, James, > editor.
Singleton, Alexander D., > editor.
Consumers > Research.
Consumer behavior.
Big data.
Consommateurs > Comportement.
Données volumineuses.
Consommateurs > Recherche.
Data analysis: general.
Humanities.
Consumerism.
Sociology.
Economics.
Human geography.
Language Arts & Disciplines > Library & Information Science.
History.
Business & Economics > Consumer Behavior.
Big data
Consumer behavior
Consumers > Research
big data.
consumer data research.
consumer.
consumer behaviour.
Acceso en línea:Texto completo
Descripción
Sumario:Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Descripción Física:1 online resource : color illustrations, color maps
Bibliografía:Includes bibliographical references and index.
ISBN:9781787353886
1787353885

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